When it comes to catering, Instagrammable menu items are a great way to get on the social media map.
It is common to see people take a smartphone photograph of their food before they start eating. In fact, it has gotten to the point where the taste of food is secondary to its appearance on social media.
Prioritising presentation in catering
Instagrammable menu items prioritise presentation and a sense of playfulness. Think candy floss, dry ice, and flames. Pairing colourful ingredients, unexpected combinations, or creating wildly over-the-top versions of classics will almost automatically lead to posts on Instagram. Locally, this includes modern twists on South African favourites such as gourmet braai ‘broodjies’, deep-fried biltong, or sushi made with pap.
A growing trend is multiple small courses, and for those looking to make their mark on the socials, this is a great idea. Having more dishes to photograph and post increases social media traction further.
The trend is not only reserved for food. Eye-catching cocktails or outrageous milkshakes can be equally photogenic. While coffee might be coffee, the vessel in which it is served can ensure a post on Instagram every time. Smartly branded takeaway cups or unique ceramics are the key here.
For restaurants, it is a great way to stand out, get noticed, and ensure that table bookings or catering services remain in demand. Like earning a badge of honour, followers will flock to restaurants to order their own crazy creations and post them on social media, with the aim of being associated with the trendiest spots in town.
This trend extends outside of an event or restaurant setting too. Beverage manufacturers have jumped on the bandwagon and craft beer and wine labels are being designed to not only contain the necessary information but also to be visually appealing. This motivates consumers to photograph and post. Here special edition branding of small batches is also gaining in popularity as it indicates exclusivity.
Set the scene
It is vital to make it as easy as possible for patrons, staff, guests, or patients to take great photographs and then post them. Caterers should relook at the crockery on which food is served, prioritising photogenic finishes and colours. Décor and lighting that complement photography are also becoming more vital. Adding a special message or fresh flower on a meal tray can personalise a meal. This encourages people to snap a pic and share. Ensuring that the correct social media handles and hashtags are clearly visible, such as on menus, will ensure posts get tagged.
Leveraging Instagrammable menu items for businesses
CSG Foods takes great pride in creating healthy menus that are directly tailored to our client’s needs. Whether for business and industry, healthcare, education, remote camps or events. We focus on providing innovative meal solutions, including Instagrammable meals.
CSG’s Foods likes to go the extra mile on special days. We create themed meals as a value-added service on days such as Valentine’s Day, American theme days, or holidays. Special meals may be accompanied by themed cards or a token of appreciation. Incorporating these theme days into our menu fosters a sense of novelty and fun for our clients and customers alike.
This added fun or personalisation leads people to capture and share these special meal moments online. Thus increasing brand awareness and boosting social media reach.
